It’s a challenging time for magazine publishers, right? Of course, because it’s a challenging time for anyone in the business of creating content and attracting audiences — even (or especially) pure-play digital companies.
The truth is, there are countless Silicon Valley startups, propped up by venture capital, that would kill to have the revenue of any of the magazine brands on our 2016 Magazines of the Year list.
Bon Appétit continues to sizzle. Print ad pages are up (7% year-over-year) for the third year in a row, and at Condé Nast’s Food Innovation Group sites, lead by BonAppetit.com and Epicurious, unique visitors surged to an all-time high of 55.8 million in October (up 37% year-over-year). The print product under Editor-in-Chief Adam Rapoport is a delight, with fun executions (e.g., the Culture Issue feature well shot entirely using iPhones) and surprising takes (e.g., “Welcome to Hillstone, America’s Favorite Restaurant,” a feature story that unironically celebrated a casual-dining chain). It’s all working: In 2016, under Publisher-Chief Revenue Officer Pamela Drucker Mann, the Food Innovation Group set new revenue records across print and digital.