Content At Retail
The Food Innovation Group reaches consumers directly at the point of purchase through Innovative Shopper Marketing Solutions.
Instantly Shoppable Recipes
For the first time ever, FIG has made 35,000 Bon Appétit & Epicurious best-in-class recipes instantly shoppable. The Food Innovation Group is the only online food property that has this ‘buy-direct’ opportunity to provide users with a seamless shopping experience across mobile and desktop.
BA Shops on Amazon
Bon Appétit and Amazon have joined forces to combine premium culinary content with the world’s most innovative e-commerce platform. Turn content into commerce with custom recipes, videos and click-to-buy opportunities on Amazon grocery delivery service.
inMarket In-Store Messaging
Penetrate at point-of-purchase with a network of in-store sensors that disseminate advertiser messaging in grocery and big box stores