Insights

The Food Innovation Group Insights Team goes beyond the data, with access to 86MM engaged consumers, combining relevant market findings with what consumers are thinking, saying and doing to provide actionable insights for our partners.

Why Us?

Scale

SCALE

Data matters, but can make little impact without understanding it at scale.
FIG has a daily conversation with 86MM consumers
across print, digital, video, social, e-commerce and apps.

People

BEHAVIORAL DATA

The Insights Team tracks consumer behavior across multiple platforms—providing a wealth of data on preferences, engagement, and actions.

Social

INFLUENCE

The Food Innovation Group has access to some of the most influential minds in the food world today—allowing the Insights Team to tap into these resources to develop meaningful trend reports for our partners.

 

End-to-End Research Solutions

Cross Media Research

This 360° program effectiveness study delivers  actionable insights to optimize multimedia campaign performance.
Understand media effects across multiple channels including print, online, video, social, and experiential to make media buys more efficient and deliver increased ROI.
Research partners include Millward Brown, Mercury Research, Latitude Research, Nielsen Catalina, and more.

End-to-End Research Solutions

Insights Capabilities

  • Content Analysis
  • Trend Forecasting
  • Program Efficacy
  • Focus Groups
  • Social Insights
  • Product/Creative Testing
  • Brand Perception Studies
  • Custom Research

How We Do It

Insights Resources

Adobe Analytics
Audit Bureau of Circulation
Boston Consulting Group
comScore
Dimestore Digital Research
eMarketer
Forrester
GfK MediaMark Inc.

GfK Starch
iTunes Analytics
Kantar Media
Latitude Research
Mercury Research
Millward Brown
Mintel
Nielsen Catalina

Omniture
Parse.ly
PEW Research
Shareablee
Simple Reach
Vision Critical