The Farm, The Food Innovation Group’s in-house creative studio, leverages brand equities and audience insights in service of our advertisers.

The Farm seamlessly integrates advertiser messaging into Bon Appétit & Epicurious’s award-winning narratives and distributes that content across our powerful network.

 

Why the Farm?

Award-Winning Content Credibility

FARM_trophyiconAward-Winning

More ASME’s, Emmy’s, James Beard, & Webby Awards than any other food content producer

FARM_papericon

SOCIAL ENGAGEMENT

+30% more engaged with Farm produced content

FARM_audienceiconQualitative Audience

Premium Audience at Scale: 86MM+ reach across brand assets

Audience Vitality: Spending 300MM minutes/month with content

What We Can Do

Capabilities

The Farm offers advertisers a comprehensive suite of white-label, co-branded and licensed content solutions that can be shared across FIG’s powerful platforms and through brand channels. 

  • Content Development
  • Insights
  • Marketing Strategy
  • Campaign Execution
  • Distribution

Our Partners

Buitoni
Bush’s Beans
Dunkin Donuts
Edward Jones
Fiat
Got Milk
Grub Hub
Hellmann’s
Kia
Land O’Lakes
Near East
O.P.I.
Pepsi 1893
Philadelphia Cream Cheese
Reynold’s
Samsung
Smartwater
Whole Foods
Woodford Reserve

Results

+45%

Consumers Spend More Time with Our Content

+141%

More Social Actions Taken with FIG's Branded Content

+150%

Higher CTR vs. Industry Average