The Farm, The Food Innovation Group’s in-house creative studio, leverages brand equities and audience insights in service of our advertisers.
The Farm seamlessly integrates advertiser messaging into Bon Appétit & Epicurious’s award-winning narratives and distributes that content across our powerful network.
Why the Farm?
Award-Winning Content Credibility
More ASME’s, Emmy’s, James Beard, & Webby Awards than any other food content producer
+30% more engaged with Farm produced content
Premium Audience at Scale: 86MM+ reach across brand assets
Audience Vitality: Spending 300MM minutes/month with content
What We Can Do
The Farm offers advertisers a comprehensive suite of white-label, co-branded and licensed content solutions that can be shared across FIG’s powerful platforms and through brand channels.
- Content Development
- Marketing Strategy
- Campaign Execution
Philadelphia Cream Cheese
Consumers Spend More Time with Our Content
More Social Actions Taken with FIG's Branded Content
Higher CTR vs. Industry Average